Setting your brand apart in today’s competitive market requires innovative strategies, and using unique promotional items is one such effective tactic. Promotional products, or “swag” as they are sometimes called, not only help in increasing brand visibility but also in engaging your target audience in a memorable way.
Here are the top 10 unique promotional products that can make your brand stand out, with examples of how Coggins’ diverse range of products can meet your branding merchandise needs.
1. Eco-Friendly Products
Promotional products made from recycled materials help to repurpose waste, turning it into valuable merchandise.
For instance, tote bags made from recycled plastics not only reduce landfill waste but also offer a stylish and functional unique promotional item for everyday use. Bamboo products, such as cutting boards and utensils, are durable and renewable, making them an excellent choice for eco-conscious consumers.
Organic cotton items, like T-shirts and tote bags, are grown without harmful pesticides and chemicals, making them safer for both the environment and the people who produce them. These unique promo items are not only comfortable and high-quality but also align with the growing trend towards sustainable and ethical fashion.
Reusable items, such as stainless steel water bottles and coffee mugs, are popular promotional goods that encourage recipients to reduce their reliance on single-use plastics. These products offer excellent branding opportunities, as they are often used daily and seen by a wide audience.
Look for:
- Recycled plastic water bottles
- Bamboo tote bags
- Organic cotton notebooks
- Branded reusable bags with logo
2. Tech Gadgets
Tech-forward promotional items are incredibly popular due to their practicality and appeal to a broad audience. Unique promotional giveaways like wireless chargers, Bluetooth speakers, and USB drives are not only useful but also leave a lasting impression on recipients. These items are perfect for showcasing your brand’s innovation and modernity.
Wireless chargers offer convenience for those always on the go, providing a practical solution to keep devices powered without the hassle of cords. Bluetooth speakers are portable and perfect for events, picnics, or home use, making them a highly appreciated promotional product that can be used daily. Customizable Bluetooth speakers can be branded with your logo, ensuring maximum visibility wherever they are used.
In addition to these gadgets, branded tech accessories like phone cases, laptop sleeves, and wireless earbuds are in high demand. These unusual promotional items not only protect valuable devices but also offer everyday branding opportunities. For instance, a branded phone case can turn every phone call or text into a branding moment.
Look for:
- Wireless chargers
- Bluetooth speakers
- Branded USB drives
3. Health and Wellness Products
With a growing focus on health, promotional items that promote well-being are increasingly popular. Health and wellness products such as fitness trackers, yoga mats, water bottles, and wellness journals are trending. These unusual promotional gifts not only help recipients stay healthy but also show that your brand cares about their well-being.
Fitness trackers can help users monitor their physical activity and health metrics, promoting an active lifestyle. Yoga mats are perfect for home workouts or studio sessions, offering a daily reminder of your brand. Water bottles encourage proper hydration, which is crucial for overall health, while wellness journals help users track their mental and emotional well-being.
Products that promote mental wellness, like stress-relief tools and meditation aids, are also gaining popularity. Stress balls, fidget spinners, and calming essential oils can help reduce anxiety and improve focus. Offering these items as unique promotional gifts can enhance your brand’s image as one that values and supports the holistic health of its audience.
Look for:
- Personalized water bottles
- Branded massage guns
- Custom yoga mats
- Wellness journals
4. High-Quality Apparel
Branded clothing is a classic promotional item for a read on. Stylish and well-fitted T-shirts, jackets, and caps turn customers into walking advertisements for brands.
With Coggins, you can be sure they will be sporting your logo in style. We offer high-quality apparel that not only looks good but also lasts long, maintaining brand visibility over time.
Custom branded apparel can be tailored to fit any branding requirement, with options ranging from casual wear to professional attire.
By offering a variety of styles, colors, and sizes, companies can appeal to diverse audiences and ensure that everyone finds something they love. High-quality apparel not only enhances brand image but also fosters a sense of unity and pride among employees and customers.
Look for:
- Custom T-shirts
- Branded jackets
- Logo caps
5. Office and Work-from-Home Essentials
As remote work becomes more common, practical, and productivity-boosting items are a must-have. Products like wireless charging mouse pads, webcam covers, and ergonomic desk accessories can make working from home more effective.
Ergonomic desk accessories, such as adjustable laptop stands, comfortable mouse pads with wrist support, and posture-correcting chairs, are essential for creating a comfortable and efficient work environment.
Additionally, branded stationery sets, notebooks, and planners help keep workspaces organized and professional.
By providing practical, high-quality items that improve the work-from-home experience, your brand can become a trusted and valued partner in the daily lives of remote workers.
Look for:
- Wireless chargers
- Mouse pads
- Custom webcam covers
- Ergonomic desk accessories
6. Branded Outdoor Gear
If you want to connect with adventurous audiences, outdoor gear is a standout choice for promotional items.
These practical and stylish products cater to outdoor enthusiasts while showcasing your brand in exciting settings.
Imagine your logo on a comfy camping chair at a festival, or a custom cooler keeping drinks cold at a beach picnic. Even a simple picnic blanket with your branding adds a touch of style to any outdoor gathering. These items ensure your brand is seen and remembered wherever the adventure takes your customers.
Look for:
- Branded camping chairs
- Custom coolers
- Picnic blankets with logo
7. Customizable Bluetooth Speakers
Customizable Bluetooth speakers are a fantastic unique promotional item. Their portability and wide appeal make them a hit with about everyone.
Recipients can enjoy their favorite music or podcasts anywhere, whether they are at home, in the office, or on the go. And with your brand along for the ride, you get continuous exposure.
These speakers not only offer sleek design and impressive sound quality, but they can also be customized with your logo for maximum impact. Every time someone uses their speaker; your brand takes center stage.
Look for:
- Bluetooth speaker coolers, like the Igloo KoolTunes®
- Custom portable speakers
- Branded sound systems
8. Personalized Drinkware
Drinkware is an everyday essential that can provide excellent visibility for your brand.
Unique promotional items such as branded water bottles, mugs, and tumblers are practical and highly appreciated by recipients.
Custom drinkware provides utility and serves as a constant reminder of your company. It often becomes a desk staple that gets used multiple times a day.
Tumblers are especially popular thanks to their versatility. They keep beverages at the perfect temperature, whether it’s coffee in the morning or an icy lemonade on a summer afternoon.
Look for:
- Custom water bottles
- Branded mugs
- Logo tumblers, like the Stanley Quencher cup
9. Innovative Writing Instruments
Unique promo items such as writing instruments are more than just functional tools; they’re memorable promotional items that leave an impression. Here is how to make your brand stand out with innovative pens:
Multi-functional Pens
Modern pens are no longer just for writing. Multi-functional pens include features such as stylus tips for touchscreen devices, built-in highlighters, and even USB drives. This added value makes them a favorite for everyday use.
Eco-Friendly Options
Eco-friendly writing instruments made from recycled materials or biodegradable components are becoming increasingly popular. Bamboo pens, recycled paper pencils, and biodegradable plastic pens are an excellent choice for environmentally conscious consumers.
Customizable Features
Customization goes beyond just printing your logo. Pens with color-changing barrels, LED lights, or ergonomic grips can make your promotional item stand out. These unique elements capture attention and make your brand more memorable.
Smart Pens
For tech-savvy audiences, smart pens that can digitize handwritten notes and sync them with digital devices are an excellent choice. These high-tech writing instruments combine traditional functionality with modern technology, providing a seamless user experience.
Luxury Writing Instruments
For a more premium touch, luxury pens made from high-quality materials such as metal, wood, or leather can serve as elegant promotional gifts. These pens are often presented in sophisticated packaging, enhancing their perceived value, and making an impression on recipients.
10. Custom Promotional Kits
Custom promotional kits are perfect for special occasions, corporate events, or employee welcome packages. These kits can include a variety of promo products tailored to fit your branding needs and event themes.
Here are a few ideas to get you started:
Employee Welcome Kits
Make new hires feel valued and part of the team from day one with a welcome kit filled with branded office supplies, apparel, and tech gadgets.. Items such as branded notebooks, pens, coffee mugs, and tech accessories like USB drives or wireless chargers can make a great first impression.
Corporate Event Packages
For corporate events, custom kits can include a mix of the most creative promotional items that attendees will find useful and engaging. These might feature branded tote bags, water bottles, lanyards, and event-specific merchandise. Such kits not only enhance the attendee experience but also reinforce your brand’s presence throughout the event.
Client Appreciation Kits
Show clients that you care with a curated selection of high-quality branded items. Tailor the kit to their interests and needs, including items like premium drinkware, tech gadgets, or gourmet snacks, all featuring your logo.
Conference and Trade Show Kits
Stand out at conferences and trade shows by providing attendees with well-curated promotional kits.
Include items that are practical for the event, such as branded notebooks, pens, reusable water bottles, and tech accessories. These kits not only promote your brand but also provide attendees with useful tools during the event.
Holiday Gift Kits
Celebrate the holiday season with festive promotional kits for your employees and clients.
Include seasonal items like branded blankets, holiday-themed drinkware, and gourmet treats. Custom holiday kits show appreciation and spread holiday cheer while keeping your brand top of mind.
To effectively boost your brand’s visibility and engagement, choose unique promotional gifts that people will use and appreciate.
At Coggins, we offer a wide range of high-quality promotional products designed to meet various branding needs. From stylish apparel and tech gadgets to eco-friendly options, we have everything you need to make your brand stand out.
Ready to take your promotional game to the next level?
Request a demo today and discover how Coggins can help you create a truly memorable brand experience.
